Communication is the most effective way that humans make connections, develop relationships, share information and ideas, and build trust.
If we transfer this into the corporate environment, a big part of generating impact comes with the right communication. Communicating with impact is considering your audience, the information you want to share and the best way to share it to ensure that the message is understood and, most importantly, inspire action.
We have some advices for a good communication with impact!
To start, it’s important to know by heart what the action is before communicating it. Once you know what you are doing it, the audience will know.
After that, it’s important to follow these three rules:
- Be clear: It’s important to be accesible, meaningful and easy to understand.
- Be real: An authentic, credible and likeable message will always be relevant.
- Be interesting: with a clear and real message, it’s important to also grab the attention of the audience.
Knowing this, it’s important to also take into account that the most effective communication comes with a combination of visual, verbal, literal, and visceral content that articulates a focused and compelling multi-sensory message. How a message appears conveys just as much as what the message says.
Last month, in Cliclab we discussed the importance of impact and communication in an event in our offices the 21st of May. Check our social media to know more about this event!
